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Your endcap is more than a shelf, it’s a high-impact brand moment. With pop display signage, you can turn that corner space into a conversion engine that guides shoppers straight to your product. In this guide you’ll learn how to choose materials, craft eye-catching designs, prioritize sustainability, streamline production and measure success. By the end, you’ll have a clear roadmap for transforming your next quarterly endcap or counter program into an unforgettable shopper experience.
Pop display signage refers to any graphic display board or three-dimensional fixture placed at the point of purchase, most often on endcaps and counters. These displays do more than hold products, they communicate brand stories, highlight promotions and guide shopper decisions. As a design director, you know that a well-executed endcap can:
Point of purchase displays encompass a broader category of in-store marketing elements. Pop display signage is the subset you layer onto endcaps to inject life into seasonal programs, new launches or themed promotions. For more on the bigger picture visit point of purchase displays.
Your choice of substrate affects durability, print fidelity and sustainability—three pillars of any standout endcap.
Paper honeycomb cores deliver exceptional strength-to-weight ratios, making them ideal for modular endcaps that ship in bulk and assemble on site. Unlike foam boards that can warp, honeycomb maintains rigidity under varying temperature and humidity.
Clay-coated facings ensure crisp, vibrant imagery that holds up under fluorescent store lighting. With bright white, smooth surfaces you’ll achieve the same print performance as high-end foam boards—without petroleum-based plastics (Premier Packaging Products).
| Feature | Honeycomb board | Foam board |
|---|---|---|
| Core material | Natural kraft honeycomb | Polystyrene foam |
| Facing | Clay-coated bright white | Vinyl or polypropylene film |
| Rigidity | High | Moderate |
| Eco-friendliness | High (recyclable paper) | Low (plastic) |
| Print performance | Excellent | Good |
A striking design is the backbone of any pop display signage. Here’s how to make yours pop.
Your core message should fit on a 6- to 8-word banner. Think of it as your billboard at eye level:
Depth creates intrigue. With honeycomb panels you can:
High-contrast palettes boost readability. Follow these tips:
Shoppers increasingly expect brands to minimize waste and choose recyclable materials.
GraphiLite® from Premier Packaging Products offers a premium paper-based graphic display board engineered for in-store signage and point-of-purchase applications (Premier Packaging Products). It combines:
By specifying paper-based boards you:
Speed, consistency and quality control are non-negotiable when you roll out quarterly endcap programs.
Premier Packaging Products operates facilities on both U.S. coasts, so you can:
By standardizing on honeycomb-based graphic boards you tap into streamlined tooling:
Implement these checkpoints:
A successful campaign doesn’t end at install, it evolves with data.
Coordinate with your retail partners to access POS data tied to specific SKUs. Compare performance of endcap SKUs versus baseline shelf placements.
Leverage in-store analytics tools:
Set up post-campaign debriefs:
Paper honeycomb cores with clay-coated facings hit the sweet spot for weight, rigidity and print quality. Boards like GraphiLite® deliver foam-board performance without the plastic.
Request color-calibrated proofs from your print vendor, and specify Pantone or CMYK values for each graphic panel. Always approve a physical mock-up before full production.
Yes, paper-based honeycomb boards are fully recyclable in standard paper streams. Just remove any metal fasteners and adhesive labels before recycling.
With coast-to-coast manufacturing you can often hit 2–3 week lead times from final art approval to delivery. Turnaround varies based on SKU count and complexity.
Focus on SKU-level sales uplift, shopper dwell time at the endcap, heat-map engagement zones and any anecdotal feedback from store staff. These insights help refine your next pop display signage program.